Discussion has begun about how we distinguish our area so that Realtors and home buyers understand what we have to offer. Of course, part of what we have involves whispering not shouting as to speak too much might change what we have. So it is with some hesitation that we consider a proposal to “brand” our neighborhood. In a way this began over a year ago when we created TPAN, an umbrella of many neighborhoods and home owner’s associations that share the common interest of being within the “triangle”. TPAN has become a voice and an advocate for interests in the area that is unprecedented. TPAN has been instrumental in getting neighbors to talk to each other about schools, home values, our distinctives, and about what each of us can do to maintain the unique history and rural lifestyle that we have so close to the city. One of the ideas for branding is to create median signage at the points of ingress to the triangle. The West 86th Street Homeowner’s Association has offered to fund the sign and maintain the median near their development at West 86th Street near 465. Other signs might be located near 71st and I-465, near I-65 and Lafayette Road, and on Indianapolis Road where it becomes Lafayette Road and on 96th Street and Moore Road.
Branding, if handled properly, can call attention to our community in a tasteful and positive way without changing it and serve to distinguish it from other parts of the township, the county, and the region.
One of the questions is what to call our area. I am a fan of the moniker Traders Point for a very simple reason. When you go to Mapquest or Google Maps and type in Traders Point, Indiana, the result accurately pinpoints a spot inside of our triangle. Thanks to Rand McNally putting the tiny hamlet that is no more on the map years ago, we are still there today. And that is a great thing that no negotiated name can ever give us.